Huawei’s sub-brand Honor seeks to double its smartphone gross sales to greater than 4.5m models within the Center East and Africa area this 12 months in comparison with final 12 months and strengthen its market place.
“We have exceeded two million units last year and expected to grow more than 100 per cent this year,” Chris Sunbaigong, president of Honor Center East and Africa, instructed internetMiddle East in an unique interview.
Quoting a analysis agency GfK report, Sunbaigong mentioned that the regional smartphone market continues to be rising and it grew 3.5% 12 months on 12 months within the first three months of the 12 months regardless of the area is an rising market.
Regardless that the market grew in quantity and never in worth, he mentioned the competitors was “cut-throat”.
Nonetheless, he mentioned it’s good for the customers. Earlier than, customers should shell AED1,500 for a 32MP telephone however they’ll get it for AED 800 to AED900 now.
For Honor, the expansion within the UAE stood at 268% 12 months on 12 months within the first 5 months and in Saudi Arabia, it was 218%.
Total for the MEA area, Sunbaigong mentioned that Honor achieved 200% progress within the first 5 months of the 12 months.
Sunbaigong continues to be optimistic that Honor can develop into the third-ranked model within the area after Samsung and Huawei this 12 months in comparison with fourth final 12 months.
Furthermore, he mentioned that Honor’s technique is to be within the high 5 rankings by 2020 globally and the highest three in 5 years.
“The regional market is still innovation-driven. People are always looking for better features and pursuing higher speed in chipset as they are fond of playing games on their devices,” he mentioned.
From Honor’s viewpoint, he mentioned: “We are launching very good quality and innovative products, users have the choice to select the best devices from the crowded market. It’s a matter of the users to make the right decision”.
Gearing as much as launch first 5G telephone
Regardless of unsure financial situations prevailing within the area, Sunbaigong mentioned that folks might not purchase a brand new automotive now however as an alternative would favor to purchase a smartphone as it’s the “centre of entertainment”.
The Chinese language participant is gearing as much as launch its first 5G telephone within the UAE by the tip of the 12 months after ZTE and Huawei.
“2019 is a good year for consumers to explore 5G experiences and its applications on smartphones as well as setting their needs and expectations from it. In my view, the market will be ready for 5G phones in the next two to three quarters. From the supply point of view, not all chipmakers are ready for 5G devices. The current 5G chipset is a combination of 4G and 5G technologies and not standalone,” he mentioned.
When requested whether or not is it the fitting time to purchase a 5G telephone, he mentioned that the frenzy to purchase a 5G telephone, aside from the pace issue, is just not there but because the 5G protection is just not nationwide within the UAE and so are the apps for VR and AR.
“We’re working with many gaming corporations very intently to deliver cloud gaming to the area. To attain that, optimisation of the video games must be performed and our R&D crew is working with the builders whereas the second is how you can have interaction these video games with the customers.
“We have now plans to deliver some offline and on-line gaming competitions to the UAE by the tip of the third quarter and within the fourth quarter in a bid to drive the adoption,” he mentioned.
Nonetheless, he mentioned that any new know-how is pushed by younger individuals and they’re desirous to attempt the options, be it digicam, audio, pace and efficiency.
“But all these features need the support of the hardware and need to be optimised for enhanced user experience,” he mentioned.
Honor is just not current in Kuwait and Bahrain however Sunbaigong mentioned that they may enter Kuwait within the third of this 12 months to strengthen its market share.