Shan Kadavil, who spent early days of his profession managing tech help agency Assist after which heading India operations of gaming agency Zynga, says he had a calling of types when his son was born. Kadavil realized that a lot of the meat that sells in India isn’t precisely wholesome. The perishables are loaded with chemical substances to superficially prolong their life by six months, if no more. He wished to do one thing higher.
Quick ahead 4 years, Kadavil mentioned right this moment that FreshToHome, his new e-commerce startup that delivers “100 percent” pure and contemporary fish, hen, and other forms of meat, has raised $11 million in Collection A funding. The startup has raised $13 million to this point.
The spherical was led by CE Ventures, with participation from Das Capital, Kortschak Investments, TTCER Companions, Al-Nasser Holdings, M&S Companions and different Asia and Valley primarily based Traders. A number of the backers of FreshToHome embrace Rajan Anandan, the previous head of Google Southeast Asia, David Krane, CEO of GV, and Mark Pincus, chairman of Zynga.
FreshToHome has already courted 400,000 clients throughout 4 cities — Bengaluru, NCR (Delhi, Gurgaon, Noida, Faridabad, Ghaziabad & Larger Noida), Chennai and Kerala (Kochi, Trivandrum, Calicut & Trichur) — in India. On the backend, the startup does enterprise with 4,500 fishermen throughout 125 coasts.
In an interview with Internet, Kadavil mentioned the startup is attempting to “Uber-ize farmers and fishmen in India. We are giving them an app — around which we have a US patent — for commodity exchange. What farmers and fishermen do is they bid with us (as mandated by local laws) electronically using the app.” By dealing straight with the supply, the startup is eliminating as many as half a dozen middlemen to chop prices.
The startup has constructed its personal provide chain community. “We have got a 1,000 people, 100 trucks, and 40 collection points.” Kadavil claimed that FreshToHome has already turn into the most important e-commerce platform for meat with $1.73 million in GMV gross sales every month.
If this all sounds properly strategized, it’s due to the people who find themselves working the present. Kadavil based the FreshToHome with Matthew Joseph, a veteran within the trade who has handled fish export for greater than 30 years. Joseph began India’s first e-commerce enterprise in fish and meat known as SeaToHome in 2012.
FreshToHome has additionally emerged as a micro-VC to farmers the place it’s doing company farming. In such mannequin, FreshToHome guides farmers to make use of the most recent applied sciences to supply sure sort of fish. As of right this moment, the startup is seeing 60,000 kg (132,227 pound) of manufacturing every month.
FreshToHome will use the contemporary capital to broaden its provide chain community, join with as many as 5,500 new farmers, and begin delivering greens. It already delivers greens in Bengaluru. Kadavil mentioned the startup may even broaden to 2 extra cities — Mumbai and Pune.
FreshToHome will compete with a handful of startups, together with Licious, which has raised greater than $35 million to this point, ZappFresh, and BigBasket, which simply earlier this month raised $150 million. The cold-chain market of India is estimated to develop to $37 billion in subsequent 5 years.
In a ready assertion, Tushar Singhvi, Director of CE Ventures mentioned, “The Meat and Seafood segment in India is pegged to be a 50 billion dollar market, but we have to keep in mind that it’s a highly fragmented industry. FreshToHome.com is not only trying to streamline the industry, they’re also using technology to revolutionize the way the industry functions by disintermediating the supply chain, eliminating the middleman and working directly with the fishermen and farmers in a market place model, to make fresh and chemical free food accessible to the masses at large.”