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New Google Area 120 project Shoelace aims to connect people around shared interests – TechCrunch

A new mission from Google’s in-house incubator, Space 120, goals to assist folks discover issues to do and others who share your identical pursuits. By way of a brand new app known as Shoelace — a reputation designed to make you consider tying issues collectively — customers can flick thru a set of hand-picked actions, or add their very own to a map. For instance, somebody who needed to attach with fellow canine house owners may begin an exercise for a doggie playdate on the park, then begin a gaggle chat to coordinate the main points and make new buddies.

The tip end result feels a bit like a mashup of Fb Occasions with a WhatsApp group chat, maybe. Nevertheless it’s wrapped in a clear, trendy design that appeals extra to the millennial or Gen Z person.

Like Meetup and others within the area, Shoelace’s focus just isn’t on constructing one more social networking app, however quite on leveraging a social app to encourage real-world connections.

This isn’t a novel concept. In reality, startups many occasions over have tried to create a substitute for Fb by providing instruments to attach customers round areas or shared pursuits, as an alternative of solely re-creating customers’ established pal networks on-line. And lots of cities in the present day have their very own social golf equipment designed to assist folks make new buddies and take part in enjoyable, native actions.

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Shoelace continues to be in invite-only testing and solely supplied in New York Metropolis, in the intervening time.

Nevertheless, its web site says that the long-term objective is to carry the app to cities nationwide after the group learns what does and doesn’t work. There’s additionally a type that can assist you to request Shoelace in your individual group.

Google has had a rocky historical past relating to social networking merchandise. Its largest effort so far, Google+, lastly wound down its shopper enterprise in April. That stated, Shoelace just isn’t actually a “Google” product — it’s a mission constructed by Googlers as part of the Space 120 incubator, the place workers can experiment with new concepts full-time with out having to depart the corporate.

“One of the many projects that we’re working on within Area 120 is Shoelace, an app that helps people meet others with similar interests in person through curated activities,” a Google spokesperson confirmed to TechCrunch. “Like other projects within Area 120, it’s an early experiment so there aren’t many details to share right now,” they stated.

The app is reside on Google Play and iOS (TestFlight) for individuals who have obtained an invitation.


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