HMD Nokia is increasing the breadth of its smartphone lineup within the US as we speak with the launch of the Nokia 3.1 A for AT&T and the Nokia 3.1 C for Cricket. The Nokia 3.1 A is the corporate’s first telephone for AT&T’s community since HMD relaunched the model in 2016, whereas the three.1 C joins the bigger 3.1 Plus from earlier this 12 months on Cricket’s community.
Focused on the entry-level of the market, the telephones are primarily equivalent when it comes to specs and options. They’ve 5.45-inch, 720 pixel large shows; 8-megapixel rear cameras with LED flash and 1080p video seize; 5-megapixel entrance cameras; 2,990mAh batteries that Nokia says is sweet for 2 days of battery life; Qualcomm Snapdragon 429 processors with 2GB of RAM and 32GB of storage with assist for microSD card enlargement. Apparently, the Nokia 3.1 gadgets each have USB Kind-C charging ports, in contrast to the lately launched Nokia 4.2, which regardless of being higher-end and costlier, makes use of Micro USB. In addition they each have 3.5mm headphone jacks.
Very like the remainder of Nokia’s lineup, the massive differentiator for the three.1 A and three.1 C is the software program working on them. Each are launching with Android 9.zero Pie out of the field, and although they aren’t technically a part of the Android One program on account of customizations for his or her respective carriers, the primary software program UI is identical as different Nokia fashions and similar to what Google provides on its Pixel line. Nokia won’t decide to the identical two years of platform updates and three years of safety patches that Android One gadgets obtain for these fashions, however it says the gadgets will obtain OS and safety updates at a “regular cadence and as frequently as possible” over the 18 months from their launch.
Immediately’s announcement places Nokia’s US lineup at 9 fashions, starting from entry stage gadgets like the three.1 telephones to higher-end fashions just like the Nokia 9 PureView. The corporate has largely stayed away from the ultra-premium high-end of the market, nevertheless, the place a lot of the gadget gross sales (and income) within the US are.
Chatting with The Verge, HMD World CEO Florian Seiche stated the corporate’s present targets are to develop its relationships with US carriers and to get a “strong entry into the prepaid / value segment.”
Maurizio Angelone, vp Americas for HMD World, agrees that breaking into the US market is troublesome. “We started our initial inroads to the US market with unlocked devices through Amazon and Best Buy more than a year ago and this year we started working with some carriers in the US to see how Nokia could reach a larger scale here.”
Thus far, that has meant constructing scale on the low-end of the market. Earlier than the three.1, the Nokia 2V was launched on Verizon and and the Nokia 3.1 Plus got here out on Cricket. Each of these fashions are equally low-end to the three.1 and cater to pay as you go prospects. Immediately’s launch doubles the variety of carrier-sold Nokia telephones within the US, although it stays a modest 4.
Angelone did observe that different fashions in Nokia’s lineup, just like the “value premium” Nokia 7.1, have garnered curiosity from US prospects and the Nokia 9 PureView was a take a look at of the waters at a barely larger value level. Angelone says the corporate has alternative over the following twelve months with the launch of 5G to construct higher relationships with carriers and supply extra choices to the US telephone purchaser.
However for now, the Nokia telephones bought by carriers within the US shall be on the pay as you go or entry stage facet of issues. The Nokia 3.1 A will hit AT&T shops and retailers akin to Walmart beginning on June 10th, whereas the Nokia 3.1 C will arrive at Cricket on June 14th. Pricing for the telephones shall be introduced once they arrive in shops, however you may count on each fashions to be priced between the $79.99 Nokia 2V and $159.99 Nokia 3.1.