Sizzling off the heels of releasing its standalone Stations app, Spotify is leaning even tougher into that entire ‘reinvent the radio’ vibe. At present, the music streaming firm launched a brand new playlist known as “Your Daily Drive” that makes use of an algorithm to mash collectively short-form podcasts and music.
Based on Spotify, Individuals spend near 70 billion hours per yr behind the wheel—largely commuting to and from work or college. The brand new playlist is designed to mix information discuss reveals with customized music suggestions. So, one thing akin to your favourite artists, mashed up with the Discovery Weekly playlist, and information bites peppered all through. For information, Spotify says it’ll supply from “reputable” sources, together with the Wall Avenue Journal, NPR, and PRI, and can replace all through the day to maintain issues recent.
Mainly, the playlist is form of like a customized radio station based mostly on what you truly hearken to—as a substitute of counting on a singular style of music like how present radio stations function. This, together with the Stations app, appears to point Spotify is doubling down on curated, AI-enabled experiences in its makes an attempt to dominate Apple Music, Pandora, and different music streaming apps.
A personalized-yet-effortless playlist to interchange the unpredictable—and generally questionable—style of radio stations could be good. No offense to radio jockeys, it’s simply generally you are feeling the urge to run your automotive off the street when that one summer season hit comes on for the fourth time in an hour. (I’m you, Havana by Camilla Cabello).
This additionally marks the primary time that Spotify is mixing podcasts and music collectively—which could possibly be a toss-up by way of listenability. Whereas Spotify says it considers ‘relevancy and personality of the hosts’ in selecting podcasts, size is a matter to contemplate. Precisely how lengthy will the short-form podcast information updates be? Will it shuffle within the occasional hourlong episode of a podcast you already like? A Spotify spokesperson mentioned it received’t do this and as a substitute follow short-form podcasts.
U.S. commuters (even these with out vehicles) can begin streaming the Your Day by day Drive playlist beginning in the present day.