Uber is actively testing a month-to-month subscription go that mixes rides, Eats, bikes and scooters. On this pilot section, Uber is testing a couple of completely different iterations in San Francisco and Chicago, however every model features a fastened low cost on each experience, free Uber Eats supply and free JUMP (bikes and scooters) rides. The go prices $24.99 per thirty days.
In different cities, Uber is testing lower-priced passes that provide discounted rides and free supply on Eats orders above a specific amount.
“From meals to wheels and everything in between, we’re always looking for ways to make Uber the go-to option for your everyday needs,” an Uber spokesperson mentioned in a press release to TechCrunch.
This comes after Internetfirst reported leaked screenshots from Uber’s Android app displaying an Uber Eats go in March, and imagined a situation the place Uber mixed Eats with its Experience Move product.
Uber first launched Experience Move final October as a approach for individuals to persistently pay decrease costs on particular person rides for a month-to-month charge. Lyft presents the same month-to-month subscription product referred to as All-Entry.
However that is the primary time Uber is combining all of its shopper choices into one month-to-month subscription. A problem within the micromobility house is product differentiation and model loyalty, so it is a good approach for Uber to get prospects to completely decide to its multimodal platform. Think about you’ve purchased Uber’s month-to-month combo go and are in search of a motorbike or scooter. You stroll by a Lyft bike, however then open up your Uber app to see a JUMP bike isn’t all that distant. My wager is that you simply’d stroll a bit extra for that bike because you’ve already paid for it.
In the meantime, JUMP is experiencing competitors within the dockless e-bike house for the primary time in San Francisco. On Friday, Lyft deployed its e-bikes that may be each docked and dockless, so it’s notable that Uber is piloting this product in SF. Uber’s combo plan additionally creeps into Postmates’ territory, which presents a month-to-month subscription product for limitless free deliveries. As my colleague Josh Constine has beforehand famous, this could possibly be a really profitable transfer for Uber, because it locks prospects into spending extra money on Uber.